'Delivering the Right Message to the Right People at the Right Time'
At McDowell Incentives, Inc., we pride ourselves in being at the cutting edge of marketing technology and wish to bring only the best techniques and methods to our clients. For nearly 30 years, we've tried (and succeeded) in helping our clients find and market to the right audience, at the right time, with the right message. Whether that is a tangible marketing piece or a digital one, we strive to improve ROI and marketing efficiency. Here are some exclusive services we are excited to offer in 2020 and beyond...
Insite Realtime Anonymous Website Visitor Conversion
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Companies across the globe spend thousands of dollars and many hours to build a website, make sure it's search engine relevant, and whether through paid search or organic SEO, attempt to lure prospective buyers to that website. At the end of the day, even the best sites convert 4% of web visitors into clients. What about the other 96%? They're obviously interested, right?
We help companies identify those 'anonymous' website visitors by matching their IP to a name and home address. Utilizing data with our partnership with Experian, our algorithm can then predict which of these website visitors have a high probability in becoming a customer. We then 'remarket' to them by personalized direct mail, email, social media ad, or display ad, and more....
- Our process is patented, and we are the only solution for personalized marketing pieces
- We use no cookies and are CCPA compliant
- We are converting up to 10% with double digit ROI!
Insite Realtime GEO Framing
Have you every wanted to be able to acquire your competitor's customers? Would you find it worthwhile to identify potential customers in a physical location like an arena, a stadium, state fair, store, neighborhood, storm-affected area, or competitor's location by GEO-Framing the location?
We have that ability with Insite Realtime GEO-Framing. With GEO-Framing, we have accuracy to within 1 square meter and can capture up to 60% of mobile devices that have visited that location; which we then match back to the home address. We can further qualify the individual's name and determine if they are worthy of further marketing efforts to convert to a customer. Nobody else takes it this extra step, which is very important. You still want to make sure you're marketing to the right audience.
Once again, we can market by personalized direct mail, email, social ad, or display ad.
This is not a GEO-Fence. A GEO-Fence can only market to a device while in the GEO-Fenced area in real time (plus that person must have an app or browser open to receive ads). Not a high probability of success. GEO-Framing captures all device ID's that have been in the framed area for a defined period of time, plus our solution can go back 6 months to capture these device ID's. Of the devices we capture, we have a 95% accuracy in linking to their home address for remarketing.
Digital Keyword Listening
By now most businesses are familiar with Google, Yahoo, Bing search or PPC advertising. You manage/create your budget and bid on how high you are willing to pay for ad placement when users put in certain keywords. We all know that if you're not in the top 3 placements, you won't be seen. Plus, you can blow through a budget very quickly, especially in highly competitive industries (like lending, insurance, real estate, law, etc.). The elephant in the room still is that 40% of clicks are false or accidental.
Let's change this paradigm!
With digital listening, our algorithm 'listens' for these searches, identifies in-market buyers that are searching these same keywords as your product or service (or perhaps a business which markets to the same customer as yourself) and we capture their emails.
We then implement an email campaign to these new prospects that we know are actively looking for your product or service.
- It's like capturing competitor's email list
- We are getting open rates over 20% and click-thru rates of up to 10%
- There is no bidding and it's a much lower cost than Google PPC, Display, and Facebook Ads
Social Listening
We are able to capture the name and email of those 'followers' or 'likes' of competitors' or like-businesses' pages on Facebook and other social media.
We can then begin to market to those followers via email or other marketing media.
This is a great option for companies that have not built a big social media following yet or have a major competitor that can outspend them through normal advertising channels.
Competitor Website Retargeting
We are able to capture and remarket visitors to specific webpages on competitors' websites with display advertising. We are unable to identify these visitors by name like with Insite Realtime, but we can track impressions, clicks, and form fills.
This method is similar to retargeting from your own website, except it would be from your competitors'. Visitors will be presented with a display ad for a 'better' offer from you.
Look-Alike Customer Acquisition
We can either place a pixel on your website to gain information from visitors or we can take a sampling of your customer database (1000+ customers) to generate a customer profile analysis. We then expand the search and find look-alikes in your primary marketing area.
We then market to this potential customer list by personalized direct mail, email, social ad or display ad.
Services for HVAC, Heating & Air Companies
There is great operational software in the home services industry, but there has needed to be a bridge between robust marketing activities (paid advertising and marketing) and the hand-off to the sales/service software component. That's where McDowell Incentives fits in.
Wouldn't you love to unify all of your conversations at the front end of marketing from all of your inbound sources (webchat, call, SMS, email, webform) into one dashboard and automate much of your conversations to free up your people for sales and service. Better yet, our HVAC bundle easily allows you to scale up and scale down to the number of users you need as you grow in business activity.
Here are the some of the Robust Marketing Services we offer your industry:
- HVAC Sales System (all communications streams and sales flow customized for you)
- Website Design or Re-design
- Longtail Keyword SEO
- Paid advertising (Google/Bing/Facebook)
- Social Media Management
- Direct Mail & Bundled Mail
- Print and Promotional Products - everything from brochures and business cards to employee uniforms and customer gifts.
- TV, Radio, Print Media Advertising
Big Data - Proprietary to McDowell Incentives, Inc.
- Digital and Social Listening
- Insite Realtime Website Conversion (grab those website visitors who don't fill out a form)
- Insite In-Market Home Shopper (Home buyers and sellers need your services. We'll grab them for you)
- Digital and Direct Mail New Movers
- Competitors' Website and Social Retargeting
Portfolio Protection for Banks, Credit Unions, and Property Casualty Insurance Companies
There are 12 Key Life-changing Events that would cause a person to need a loan, another financial instrument, or change their insurance policies. Most importantly, there is a 60% chance that a customer would have one of these life-changing events each year. Which also means that there is a 60% chance that these customers might look elsewhere or be open to cross selling of additional products/services by their current provider.
We are able to identify these events for our clients' customers, notify the client, so they can reach out to their customers be phone, email, or social ad to see if they can be helped.
Nationally, banks and credit unions have a 15% annual attrition rate and every lost customer is between $500 and $1800 in lost revenue.
Wouldn't you like to know when these opportunities to reinforce your brand and develop brand loyalty are available?
Credit Enhanced Marketing
We identify potential customers with high interest rates, or those who might be in the market for a new home, home equity line of credit, or reverse mortgage. These may be current customers of the financial institution or non-customers.
We market to this audience be mail or email and reinforce with social and display ads. At this time, we are converting between 1 and 10%.
Pre-Qualified Auto Loan Program
We can identify auto owners who have a loan or lease expiring within the next 6 months. These can be previous customers of the financial institution or anyone within its PMA. We can further identify loans with high interest rates that should refinance and/or narrow down to a credit score of 600 or above.
There are over 50 data points we can examine.
We have a proprietary Facebook application that will help you reach these extra 5000-10,000 people per month.
The Facebook lead ad form links directly to the Pre-Qualified application. The form is already filled out with the prospects information, so the process ultra simple. No need for them to add their Social Security number or date of birth. The printable Pre-qualified certificate is email to the consumer, and then you and the dealership is notified within 10 seconds with Name, Address, Phone Email.
Results?:
- Expect 30-60 additional auto loans per month
- Expect a 25+% close rate (depending on your salespeople)
- Easiest qualification process (within 10 seconds)
- Prospects never have to leave Facebook
- You will receive qualifiers' (and non-qualifiers') names immediately for follow-up
You become the lender of choice no matter if this customer buys at this particular dealership or not. They have your pre-approval certificate!
In-Market Auto Buyer
We have GEO-Framed all Auto Dealers in the United States. We are able to distinguish between the 'in-market auto buyer' visiting a dealership from those employees who work at the dealership. Once identified, we can further qualify based on car model, personal income, and several other data points
We can then advertise to this audience with social ads, direct mail, or digital display ad
Note: we are also able to GEO-Frame Truck Dealers, Motor Cycle, RV, or Boat Dealers.
Pre-Qualified Auto Loan Program
We can identify auto owners who have a loan or lease expiring within the next 6 months. These can be previous customers of the dealership or anyone within the PMA. We can further identify loans with high interest rates that should refinance and/or narrow down to a credit score of 600 or above.
There are over 50 data points we can examine
We have a proprietary Facebook application that will help you reach these extra 5000-10,000 people per month.
The Facebook lead ad form links directly to the Pre-Qualified application. The form is already filled out with the prospects information, so the process ultra simple. No need for them to add their Social Security number or date of birth. The printable Pre-qualified certificate is email to the consumer, and the dealership is notified within 10 seconds with Name, Address, Phone Email.
Results?:
- Expect 30-60 additional leads per month
- Expect a 25+% close rate (depending on your salespeople)
- Easiest qualification process (within 10 seconds)
- Prospects never have to leave Facebook
- You will receive qualifiers' (and non-qualifiers') names immediately for follow-up